As you exit the Ropeway, you are greeted with the regional products of Ehime Prefecture, such as Tobeyaki Pottery, the wonderful orange juice from the hills of Ehime, the indigo cloth products which are the colors of Matsuyama and the wonderful treats available in most of the shops.
Dress up and have your picture taken against the backdrop of one of the finest castles in Japan. The castle is used for many functions including wedding parties.
Starbucks is there but the locals can find coffee and treats in the local shops.
