JA Green Ehime is a collective group of local farmers who, when they consolidate their produce, meat, fish and other goods into a collective offer consumers an alternative to the conventional grocery store. The produce is grown locally and is fresh and free of preservatives. It's sold on a first come basis. A great place for fresh food and supports local agriculture. Shikoku's well situated for farming, fishing and raising livestock. The farms range from regular size fields to family plots that are carefully cultivated.